Confucius’ disciple Zeng-Zi once said:
This translates to modern English as:
At the end of my day, I reflect upon myself:
Have I done my best for my employer?
Have I been a trustworthy friend?
Have I practiced what I was taught?
Personally, I live by these words everyday by reflecting every night. Sometimes it keeps me up at night. But the result of this practice made me a more thoughtful person. Made me always wanting to seek improvement and resolution. In the end, I’d have no regrets, because I’ve done the best I can, and it’s all I can do.
If you have been receiving our email blasts in the past, and if you happened to think of us between our last email and now, maybe you were wondering “what’s up Artifactuality? Did you fall off the face of the earth?!”
Well let me tell ya: Artifactuality has been busy. One of the many projects we were working on was a pitch for a news network redesign.
The project presented some unique challenges. Our strategy was to present a good looking sample design package and to propose an effective implementation method. In mid January, our presentation went very well and there were a lot of positive feedback. Our expert team of designers, presenters, and technical specialists did a great job showing boards, answering questions and cracking a joke or two.
Two weeks later, our prospect narrowed down their decisions to two companies, including us–Artifactuality. (Yay!) But eventually, they went with the other company. (Ugh!)
But, being the eternal optimist, and looking on the bright side: We stacked up very well against some very big design companies. We had a great experience and learned some insightful lessons that we will bring into our future business. Artifactuality, the lean-mean clean design team in Jersey had a great showing!
Kudos to all on our team and congratulations to National Ministry of Design.
In addition to the Telly award earlier this year, the same project also won 3 silver Davey Awards over Art Direction, Use of Graphics and Editing categories, as well as 1 Creativity Award for Show Opening/IDs/Titles category. (Yay!!)
A BRONZE TELLY Award for Art Direction and THREE SILVER DAVEY Awards for Art Direction, Editing and Use of Graphics. These awards recognized our original solution for MTV’s Well Done: The Fresh Meat Reunion graphic package, as seen on our profile animated GIF. You may also watch the winning piece as a video clip right here on MySpace.
The Telly Awards honors outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards is a widely known and highly respected national and international competition and receives over 13,000 entries annually from all 50 states and many foreign countries.
The international Davey Awards is a creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. David defeated the mighty Goliath with a big idea and a little rock. That is the sort of thing small firms do every day. The Davey Awards honors the achievement of the “Creative David’s” where strength comes from ideas, intelligence and out-of-the-box thinking, not a “Giant’s” bankroll. Great work is about fresh ideas and exceptional execution, not the biggest budgets. The 2007 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.